About us
We acquired a taste for fruit at a very early age. This should not come as a surprise as fruit played a central role in our early lives. Our parents, Walter and Betty Deblaere, started as fruit vendors and told us passionately about their products every day.
An apple was never just an apple
They taught us to look at fruit in a different manner. An apple was never just an apple. What colour does it have? How does it taste? Is it crunchy or juicy? What shape does it have? We learned to appreciate not only the taste of fruit but also every detail surrounding it.
This innate love for fruit determines how we look at out products today. It enables us to keep our customers fully satisfied. We adhere to strict standards in the selection of partners and growers as well as in the selection of products in situ. We subsequently monitor the quality of our products closely in the warehouses in Brussels and Roeselare, where we screen every delivery before it is sent to the customer.
Our expertise and experience enable us to continuously adjust our range of products. Not only to market demands, but also to our own ambitions and any trends on the horizon. That's the only way to deliver a great selection of Superfruit on a daily basis.
Tom Deblaere